Infants are taking in a massive amount of information every day. The interactions they have while still very young and impressionable can often affect their mental development as they grow older. A baby toy is far more than something to pass the time. It is something that helps your child learn. The Baby Einstein Bendy Ball will help your infant discover shapes and develop coordination. The infant toy stimulates the child mentally with its variety of colors and many shapes for them to learn. Set your little Einstein on the right path from day one; you'll never regret that you did.