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Parents who want to help teach kids the value of money will often give them banks, and this one is perfect. Kids often handle their possessions frequently, especially at first, and they'll sometimes drop their valued belongings accidentally. Many parents will worry about these banks breaking or becoming worn, and that won't happen with this product.
It was designed to last a long time and to look new for years, which should make it even more effective for the parents who are trying to educate their kids about the value of careful spending. Kids will love the cute shape of the bank, and they won't have to watch everything fade away.